As if Cosmoprof North America wasn’t already a mind blowing experience, they are adding something new for the Las Vegas show in July 2013. I have a press release I want to share with you.
NEW ONSITE SAMPLING CONCEPT SHOWCASES FEATURED EXHIBITORS
Las Vegas, NV (March 12, 2013) – Cosmoprof North America (CPNA) announcesBEAUTIQUE, an exciting new sampling concept that will be unveiled at the showthis July. Curated boxes featuring sample-sized beauty products delivered monthly to subscribers is one of today’s hottest trends with many online retailers offering variations on this concept. Cosmoprof North America is the first trade exhibition to bring customized sampling to show attendees.
All attendees are invited to visit the one-stop beauty shop, BEAUTIQUE, for deluxe-sized samples, including the latest in up-and-coming cosmetics, skin care, nails, hair…and some classic beauty favorites. Attendees will be able to hand-pick seven deluxe samples from 20 featured exhibiting brands for a nominal fee of $10. All proceeds collected will benefit CITY OF HOPE, a leading research, treatment and education center for cancer, diabetes and other life-threatening diseases.
The beauty sampling shop will be located on the main show floor and will be open throughout the entire show. Exhibitors participating in this program will benefit from enhanced visibility on the show floor as well as the opportunity to get their products in the hands of many buyers who they may not necessarily get the opportunity to meet with otherwise.
The list of participating brands will be announced in May. HCT Packaging, the official sponsor of BEAUTIQUE, will produce the exclusively customized box to hold all the beauty products.
Organizer: Cosmoprof North America is organized by North American BeautyEvents LLC a joint-venture company between BolognaFiere Group and the Professional Beauty Association
BolognaFiere Group, the world’s leading trade show organizer in the cosmetics, fashion, architecture, building, art and culture sectors, features in its portfolio more than 80 exhibitions, both domestic and international. SoGeCos Sp.A., a company of BolognaFiere Group, is the organizer of Cosmoprof, an international platform, with events in Bologna (established 1967), Hong Kong (established 1996) and Las Vegas (established 2003). The Professional Beauty Association (PBA) advances the professional beauty industry by providing our members with education, charitable outreach, government advocacy, events and more. PBA is the largest organization of industry professionals with members representing salons and spas, distributors, manufacturers and beauty professionals/NCA. Visit probeauty.org or call 800.468.2274 (480.281.0424) to learn more.